NEVER ever ever lose an opportunity to promote your full name, and contact information when you build yourpersonal brand.
In job search, it’s “mission critical” to brand your name and to list full contact information on all of your business correspondence and all of your personal marketing pieces.
Last week I wrote about gathering all your marketing pieces (or “tools” as I like to call them), lining them up together, and doing a full review of them for content, consistency, digital currency, and formatting/design. Now we’ll take a closer look at the most important ones.
The best way to actualize your career goalsis to start a career wish list.
You owe it to yourself to own what you actually want (…not what you think the world wants of you). You’ll be amazed if you just sit down and get centered with yourself, and make some notes on what you might like to pursue for the next year, or handful of years, for your life. You have to give it justthe time it takes to write it up (an hour?) and you’ll be off to a strong start …because the minute you start writing them down, you are starting to deliver a much more targeted message.
Wondering where to start actually managing your career? With this career blog, we start at the beginning, and we go through the practical steps that help set us up for success in the marketplace. Do this program once, and you’ll have job search skills for life.
Are you are a new grad trying to get a foot in the door? A millennial looking to move up the ladder? Are you a Gen-Xer seeking to reinvent? Or, a new immigrant trying to get a handle on the Canadian employment markets? …
Not only do the old rules not apply, but in many cases they don’t even exist anymore! As a result, no matter what your situation, you need to know the new rules and tools, and how to work them to your advantage. That’s why you needCareers AF! 2nd Edition!
Careers AF! 2nd Edition & its’ accompanying workbooks are ALL that you need for career success in 2025.
“A Lifeline!” “An Absolute Game Changer” “Speaks to the Heart” “Eye-Opening” “A First-Rate Fail-Proof Career Strategy” “The WorkBook is simply amazing“
– Karen Young, Program Coordinator & Professor, Humber Faculty of Media & Creative Arts
“Careers AF! should be your go-to gift for anyone graduating university/college to use as reference to navigate their career path.” -– Craig Colby, ColbyVision
– Craig Colby, Executive Producer, ColbyVision
IN EASY-TO-READ, CONVERSATIONAL LANGUAGE,CAREERS AF! 2nd Edition DELIVERS:
✔️ Valuable information you will use to assess specifically which jobs are a fit for you so you don’t waste time applying for a job you can’t get (or actually don’t want)
✔️ Easy Guidelines for writing up concrete goals, resumes, cover letters, bios, references, and even recommendations (in case someone is willing to recommend you but wants you to draft the actual letter)
✔️ Completely current intel on how to effectively make platforms like LinkedIn, X, Instagram, TikTok, YouTube & Facebook really work for you
✔️ Insightful techniques for preparing yourself mentally and emotionally for job search
✔️ Insider insights into how to “master the interview” (along with “the biggest mistakes people make in interviews” — so you can avoid them!)
✔️ Clear advice on how to ask for the salary you want and negotiate a solid $ deal
✔️ Real inspiration“Killer APP Alerts”and real-time encouragement“Mindset Alerts” to actually do the things that will position you at the top of the list when you apply
If you’re in the job market, max out your efforts and avoid potential discouragement: In other words, set yourself up for success with the knowledge and experience, tips and insider secrets imparted in every page of CAREERS AF!
Special thanks to Alisyn Camerota, Anchor, CNN, and journalist role-model par excellence!
Are you serious about getting a better job — or changing your career entirely?
If you feel you are destined for a greater path, you’ve come to the right place!
– Chelsea Grewar, Business Affairs Specialist
DIY RESOURCES: CAREERS AF! BOOK & SELF-HELP WORKBOOK
Ideal for self-motivators who can benefit from guidance in how to create a career action plan, and develop the tools to execute that plan! Investing $20 in yourself, and reading Careers AF! 2nd Edition will substantially change your mindset, and how you approach your career.
The book is full of intel on WHAT you need to know to successfully manage the post-pandemic gig-economy. To accompany the book, priced at $20, the 2025 DIY WorkBook offers 22 pages of templates that show you exactly how to create AI-friendly resumes and cover email/letters, how to write your own Bio, how to write up (and leverage!) your references, etc. The book & workbook are all self-starters need to take it from there! (Click on Workbook link above for full menu.)
Mission critical resources to manage your career, c2025!
RESUME & COVER LETTER REVIEWS | EDITS | FEEDBACK
Recruiters and AI/ATS systems are designed specifically to “screen candidates OUT.” That is their purpose. Our best practices show you how to get yourself “screened IN” — and just how easy it can be, when you know how to do it!
Job seekers at all levels can get one-on-one coaching support to enhance your personal brand by reviewing your resume and cover email/letter, and provide substantive feedback to help you get past AI/ATS systems, and get yourself screened INTO a hiring process. $150/hour. Request a resume/cover letter review here via email.
– Robyn Laliberté, Producer | Professor
*GOLD STANDARD INDIVIDUALLY TAILORED CAREER COACHING PACKAGE
We also provide end-to-end personalized coaching that virtually guarantees you get to the place you’ve probably only dreamed about until now. We help you identify exactly what you want, and how to address “your positioning.”
We’ll help you develop a practical plan and schedule for achieving your goals. Then, we strengthen your marketing — AKA “your packaging.” Together, we’ll develop a bonafide strategy to put you in control of the entire job search process so you can meet every situation along the way with calm, cool confidence. We provide individualized, tailored strategic advice for each job search scenario to compel the favourable attention of decision-makers, and teach you how to make your “business case” — at the right times, for the right reasons.
Finally, we prep you with best practices for mastering the interview & hire negotiations to help you stand out from your peers. This puts you on solid footing for your employment negotiations. We also help you manage your on-boarding successfully in a new job, so that you strategically earn that first year salary increase!
“Formalizing my career plan showed me that my goals were achievable — all that I had to do was to be systematic about pursuing them.” – Gloria YK
Your Complete,”How-To” Resource for Marketing Yourself in the Hyper-Competitive Pandemic Era
$19.99
The DIY 2026 Careers AF! Workbook was created to provide a step-by-step guide with everything you need for getting that new job you’ve been dreaming about, reinventing yourself, or, starting a new business.
What You’ll Learn:
How to Organize Your Career or Business Goals
How to Build Your Professional Brand
How to Create an “AI-friendly” Resume
How to Write a Formal Cover Letter/Email
How To Write Your Bio
How To Write a Recommendation
How To Write Up Your References
Are You Shortlist-able?
How to Track Your Job Search or Business Leads
How to Start Your New Job Successfully
The Best Times to Post on Social Media
Don’t Take Our Word For It
Read What People Have to Say About the DIY Career Workbook
Are You Shortlist-able?
“I had no idea how important it is to self-screen for jobs. As a result, I’m now getting call backs!“
– Noel N
How to Write a Formal Cover Letter
“My recruiter told me this was the best cover letter she’d ever seen!”“
– Sophie M
Job Search Tracking
“The job search spreadsheet blew my mind.“
– Derek B
Start Your New Job Successfully
“I read through your entry strategy document and it’s pure gold.“
– Jess B
Professional Branding
“Learning about the marketing side of things is just as important as the content side — I wish I’d learned this much earlier.“
– Jacky H
How To Write Your Bio
“Above all, my marketing tools are SO much more professional and sophisticated now.“
– Linda K
Best Times to Post on Social Media:
“With these tips and tricks, I understand how to use social media to my best advantage now!“
– Uly V
Ready to create the career YOU want, on YOUR terms?
About the Author
M. Michelle Nadon: Recruiting Specialist & Executive Career Coach
Michelle Nadon is known for her comprehensive knowledge of the media and entertainment industries. Since 2004, she has been the leading provider of recruitment and cutting-edge career coaching resources for the Canadian media and cultural sectors.
Michelle is fluently bilingual. She holds certificates in Advanced Blogging, Social Media Marketing, The Alliance Atlantis Banff Television Executive Program, and Queens’ University’s Executive Marketing Program.
CONTACT US FOR CAREER COUNSELLING… Best decision ever!
Check out our Career Planning Programto help you plan and navigate career moves in the post-pandemic world! Get the latest industry intel, develop a strong personal brand, and learn how to get access to the hidden job market!
Special thanks… We are grateful to our Canadian media clients for your patronage these past 21! years, and for turning to mI to help you source media-savvy talent.
Most importantly,, our clients have facilitated the rescue and rehabilitation of dozens (…and dozens…AND DOZENS!) of animals…Because animals are our fave charity! For this, we are especially grateful!
Proudly recruiting and developing Canadian media talent for 21 years!
Privacy and confidentiality are paramount: we will not give your information to anyone.
About M. Michelle Nadon – Recruiting Specialist & Executive Career Coach
Michelle Nadon is known for her comprehensive knowledge of the media and entertainment industries. Since 2004, she has been the leading provider of recruitment and cutting-edge career coaching resources for the Canadian media and cultural sectors.
mediaINTELLIGENCE (mI) is renown for continuously evolving its career coaching resources and services to meet — and surpass — industry standards. Now in its 21st year, mI has undertaken recruiting assignments with all major Canadian networks. We’ve also worked with dozens of independent production houses and cultural organizations, and delivered proprietary career development training at many Canadian colleges and universities.
– Bruce Glawson, Co-Chair of It Gets Better Canada
Prior to founding mI, Michelle’s portfolio included managing policy and regulatory compliance with Bell Media. She served as General & Operations Manager in two post-production houses. For five years, she worked in production with TVOntario’s English & French public broadcasting networks. Earlier in her career, she worked with industry leader Nelvana on award-winning 2D and 3D animated series.
Michelle is fluently bilingual. She holds certificates in Advanced Blogging, Social Media Marketing, The Alliance Atlantis Banff Television Executive Program, and Queens’ University’s Executive Marketing Program. She also has certification from Ashworth College, GA, USA as a veterinary assistant (2015). Michelle lives north of Toronto and spends all of her spare time, goodwill and company profits on animal rescue and animal advocacy through C4P Animal Rescue.
