eStore Small Business WorkBook

If you’re thinking about building your own business, Smart Start is your complete, downloadable “go-to” resource to set your new business up for success!

SmartStart: How to Build Your Own Small Business

All the resources and guidance you need to start your own small business in 2024!

SMART START: HOW TO BUILD YOUR OWN SMALL BUSINESS $19.99

Smart Start: How To Build Your Own Small Business starts with a list of fundamental tasks to set up and manage your small business. The WorkBook gives you a solid understanding of how to establish your brand, and how to position and package your product and/or service…and learn how to communicate your value to the marketplace!

Smart Start also shows you how to develop business channels/leads, and manage business development cycles. Finally, it teaches you how to use the power of the internet to market your new venture, and how to land crucial meetings with clients and therefore convert them to a sale!  Scroll down to see what “everything” looks like in the Smart Start WorkBook menu! For an in-depth look, check out Careers AF!

“Using the approaches and tips in Smart Start, I was able to confidently boil down what I wanted to do, and the steps I needed to take to get there!” – Andrea H

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SMART START 2024 WORKBOOK MENU 

Business Concept & Planning: Who, What, When, Where, Why? Market Analysis & Planning, Legal Concerns, Business Administration

Bossing Management: How to stay hands on with your money, E-Comm, Budgeting, Service Providers, Business Operations, Revenue Streams, Business Models, Funding

Business Development: Building your network, Lead Development, Building Market Channels, Client Outreach, Business Marketing & Conversion to Sale, Brand Management

Business Best Practices: Do’s and Don’ts for Small Business Entrepreneurs, Understanding & Managing “Calculated Risk”, Best Times to Post on Social Media

“Smart Start has made such a difference in my confidence level! I have 100% more business acumen than I had before!” — Linda K

Build Your Own Small Business

With the right planning, you can launch a small business strongly and properly — out of the gate!

 

Career Check List 2023

Basic Career Check List for 2023

I always take advantage this season to review my basic career check list, and ensure I am career ready for the coming year… It really pays off to do an “end of year career check list”… Software and technology upgrades complete for desktop and mobile? Check. Computer and email files cleaned out? Check. Apps inventory complete and paired down? Check. Hard drive backed up? Check. Document and email files organized and ready to go for 2022? Check! Newsletters curated and updated to reflect your needs going forward? Check!

Perfect. You’re now ready to take your career check list the next level!

Career goals checklist

2022 Career Goals

Next Level Career Check List for 2023

Short, mid and long-term goals list? Check! Personal brand, resume and email signature upgraded and fit to pass artificial intelligence (AI) and applicant tracking systems (ATS)? Check! Library of “visuals” for social media? Check!  Strategic, empowered approach to hidden job market? Check! Expanded/CURATED network of contacts? Check! Screening call/interview ready? Check! Ready to negotiate that raise? Check! Can you tell an employer exactly why you’re better than anyone else for that job (p.s…it’s all about your business case!)? DOUBLE CHECK!

Goals readiness 2022

GoalsReadiness2022

I got into the habit of doing year-end computer and marketing scrubs years ago! Cleaning out my computer and feeds, upgrading my software, and preparing my marketing tools really puts me in a confident spot, starting the new year. Everything feels fresh and organized — which leaves me open to creating new product, overhauling services, and generally putting my best foot forward professionally. I repeat: it feels really good but also, it’s massively empowering: a GREAT POSITION to be in, starting any new year.

I challenge you to do the same. It takes 3-4 days to get it all done, but it’s so.worth.it!

Set yourself (or a friend) up for professional success in 2022! Pay this forward and share on social, for a friend, colleague, classmate, employee, new gradmillennial, new immigrant, or anyone in your circle who is under/un-employed, and struggling to get greater career traction.

Careers AF! 2nd Edition: https://amzn.to/3iHV1ne

Careers AF! 2022 WorkBook: https://www.mediaintelligence.ca/estore-career-tools/

The Big Picture on your Career Life Cycle

Where do you stand with your career life cycle?

Every career has a life cycle. Every industry has a life cycle. Every company has a life cycle.

Whatever your career plan, you first need to get an understanding of where you stand on the continuum. Are you entry level (1-5 years)? Are you mid-management level (5-10 yrs)? Senior management (10-15)? Executive level (15-20 years)? It’s really good to do a quick self-assessment and know how your skills and experience stack up.

To become a subject matter expert in any topic, you must spend 10K hours in it. Like, I have well over 10K hours in coaching, after having done it for 15 years.

Careers are an “arc”. Know where you stand on it. That’s the first step.

…read on… and tag your friends! Everyone needs career support these days!

Media

Sauga960 AM Interview with #BrianCrombiehour

 

Corporate Vision Media Innovation Award – Best Media Recruiting & Career Management Consultancy – Canada

Canadian Business Award

Best Recruiting & Career Consultancy — Canada


Toronto Star: New year, new career? A recruiter’s tips for a pandemic job hunt on “This Matters” with Saba Eitizaz. https://open.spotify.com/episode/5bXNbDUFawbseVwDtneLZf


CJRU 1280

CJRU The Scope: CJRU sits down with Michelle Nadon on job hunting from home.


Newstalk CJBK 1290 logoCKBJ London, Interview: Career Coach Michelle Nadon with Ken and Loreena.  


Vibe 105 FM Logo

Vibe 105 York University Article: Careers AF!” The Book Every Millennial Needs To Read!


Toronto Metropolitan University Interview Clip: Jamie Mason, reporter with “The Scope”, interviews M. Michelle Nadon on what it takes to get a job in media these days.

Ask BRTV EP3 GosineFacebook interview with Stephanie Gosine from #askBRTV

Career Recourse with Craig Colby from Colbyvision

Humber Logo

Humber Radio 96.6: Career activism interview with M. Michelle Nadon


CHCH Morning Live Interview: M. Michelle Nadon is featured on CHCH’s Morning Live with Bob Cowan, discussing all the changes to navigating careers c2020.

Thrive Global - Arianna Huffington

Thrive Global: Building Your Plan and Your Brand – Arianna Huffington’s Thrive Global Network featured article with Lisa MacDonald: Career Activism Interview

Best Post-Pandemic Career Advice!

CAREERS AF! NEW RULES & TOOLS FOR THE POST-PANDEMIC GIG ECONOMY

Are you are a new grad trying to get a foot in the door? Are you a millennial looking to move up the ladder? Are you a boomer seeking to reinvent? Or, are you a new immigrant trying to get a handle on the local employment market? …

ITS A WHOLE NEW JOB WORLD OUT THERE!

Not only do the old rules not apply, but in many cases they don’t even exist anymore! As a result, no matter what your situation, you need to know the new rules and how to work them to your advantage. That’s why you need Careers AF!

Careers AF & DIY 2024 WorkBook

The E-Book tells you WHAT to do to manage your career; the WorkBook gives you templates on HOW to do it!

Amazon Reviews …

A Lifeline!”  “An Absolute Game Changer” “Speaks to the Heart” “Eye-Opening” “A First-Rate Fail-Proof Career Strategy” “The WorkBook is simply amazing

– Karen Young, Program Coordinator & Professor, Humber Faculty of Media & Creative Arts

Careers AF! should be your go-to gift for anyone graduating university/college to use as reference to navigate their career path.” -– Craig Colby, ColbyVision


– Craig Colby, Executive Producer, Colbyvision

IN EASY-TO-READ, CONVERSATIONAL LANGUAGE, CAREERS AF! DELIVERS:

✔️ Valuable information you will use to assess specifically which jobs are a fit for you so you don’t waste time applying for a job you can’t get (or actually don’t want)

✔️ Easy Guidelines for writing up concrete goals, resumes, cover letters, bios, references, and even recommendations (in case someone is willing to recommend you but wants you to draft the actual letter)

✔️ Completely current intel on how to effectively make platforms like LinkedIn, Twitter, Instagram, TikTok, YouTube & Facebook really work for you

✔️ Insightful techniques for preparing yourself mentally and emotionally for job search

✔️ Insider insights into how to “master the interview” (along with “the biggest mistakes people make in interviews” — so you can avoid them!)

✔️ Clear advice on how to ask for the salary you want and negotiate a solid $$ deal

✔️ Real inspiration “Killer APP Alerts” and real-time encouragement “Mindset Alerts” to actually do the things that will position you at the top of the list when you apply

If you’re in the job market, max out your efforts, and avoid potential discouragement: In other words, set yourself up for success with the knowledge and experience, tips and insider secrets imparted in every page of CAREERS AF!

Alisyn Camerota Testimonial

Special thanks to Alisyn Camerota, Anchor, CNN, and journalist role-model par excellence!

This is the book for creating the career YOU want, on YOUR terms!  

Get your copy today!

Buy CareersAF! on Amazon

Career Planning

Are you serious about getting a better job — or changing your career entirely? 

If you feel you are destined for a greater path, you’ve come to the right place! 

– Chelsea Grewar, Business Affairs Specialist

DIY RESOURCES: CAREERS AF! BOOK & SELF-HELP WORKBOOK

Ideal for self-motivators who can benefit from guidance in how to create a career action plan, and develop the tools to execute that plan! Investing $25 in yourself, and reading Careers AF! … will substantially change your mindset, and how you approach your career. The book is full of intel on what you need to know to successfully manage the post-pandemic gig-economy.  To accompany the book, and priced at $20, the 2024 DIY WorkBook offers 22 pages of templates that show you exactly how to create AI-friendly resumes and cover email/letters, how to write your own Bio, how to write up (and leverage!) your references, etc. The book & workbook are all self-starters need to take it from there! (Click on Workbook link above for full menu.)

RESUME & COVER LETTER REVIEWS | EDITS | FEEDBACK

Recruiters and AI/ATS systems are designed specifically to “screen candidates OUT.” That is their purpose. Our best practices show you how to get yourself “screened IN” — and just how easy it can be, when you know how to do it! 

Job seekers at all levels can get one-on-one coaching support to enhance your personal brand by reviewing your resume and cover email/letter, and provide substantive feedback to help you get past AI/ATS systems, and get yourself screened INTO a hiring process.  $150/hour. Request a resume/cover letter review here via email.

– Robyn Laliberté, Producer | Professor

*GOLD STANDARD INDIVIDUALLY TAILORED COACHING PACKAGE

We also provide end-to-end personalized coaching that virtually guarantees you get to the place you’ve probably only dreamed about until now. We help you identify exactly what you want, and how to address “your positioning.” We’ll help you develop a practical plan and schedule for achieving your goals. Then, we strengthen your marketing — AKA “your packaging.”  Together, we’ll develop a bonafide strategy to put you in control of the entire job search process so you can meet every situation along the way with calm, cool confidence. We provide individualized, tailored strategic advice for each job search scenario to compel the favourable attention of decision-makers, and teach you how to make your “business case” — at the right times, for the right reasons.

Finally, we prep you with best practices for mastering the interview & hire negotiations to help you stand out from your peers. This puts you on solid footing for your employment negotiations. We also help you manage your on-boarding successfully in a new job, so that you strategically earn that first year salary increase!

CONCLUSION

Consider how a few hours of your life can prevent months (and even years) of experimentation! The gold standard package includes a total of 3 x 1.5 hour sessions, at $200 each, and includes a free copy of Careers AF! 2nd Edition, and the DIY 2024 Careers AF WorkBook. Request your personalized coaching package here.

“I got the job! And I want to say a huge thank you  for your coaching and insights. Working with mediaINTELLIGENCE is amazing. I really couldn’t have done this without you. Thank you, thank you, thank you!” — Jessica B.

 

* In our 2020-21 Executive cohort, 30 out of 34 senior level job seekers secured the role, title, purpose and compensation they desired. ***87.5% success rate!***

eStore: DIY 2024 CareersAF Workbook

CAREERS AF! DO-IT-YOURSELF WORKBOOK $19.99

Our DIY 2024 Careers AF! WorkBook is your complete, downloadable “How-To” resource for successfully marketing yourself or your business in the hyper-competitive pandemic era.

The WorkBook was created to provide a step by step guide with everything you need for getting that new job you’ve been dreaming about, reinventing yourself, or, starting a new business.

Scroll down to see what “everything” looks like in the DIY WorkBook Menu!

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Here’s what “everything” looks like in the DIY Career WorkBook

✔️ Next Level Goal Planning: How to organize your career or business goals into short-, mid-, and long-term categories so you can know what you’re shooting for, and when to expect it! “Formalizing my career plan showed me that my goals were achievable — all that I had to do was to be systematic about pursuing them.” Gloria YK
✔️ Build Your Professional Brand: A check-list of what “marketing tools” you need to get that job or build your business. “Learning about the marketing side of things is just as important as the content side — I wish I’d learned this much earlier.” Jacky H
✔️ Content Style Resume for Online Job Applications: A sample showing exactly how to create an “AI-friendly” resume.
✔️ How to Write a Formal Cover Letter/Email: A step by step guide on how to construct a super effective cover letter/email — with insider tips on making it even more powerful. “My recruiter told me this was the best cover letter she’d ever seen!” Sophie M.
✔️ How To Write Your Bio: A guide to exactly what you need in your Bio and how to organize it for maximum impact. Above all, my marketing tools are SO much more professional and sophisticated now.” Linda K
✔️ How To Write a Recommendation: An actual template where you only have to fill in the blanks to create a topnotch recommendation letter. Perfect to send to your connections to use in their letters supporting you!
✔️ How To Write Up Your References: A tip sheet on how to navigate the reference process with a clear example of how to present your references and what exact information to include, to facilitate the process for recruiters.
✔️ Are You Shortlist-able? An eminently practical exercise for determining which jobs to apply for, and maximizing the likelihood of getting the interview and job that you want. “I had no idea how important it is to self-screen for jobs. As a result, I’m now getting call backs!” Noel N.
✔️ Job Search / Business Lead Tracking Sheet: A worksheet for researching and targeting specific companies that will set you on a direct course to success! “The job search spreadsheet blew my mind.” Derek B.
✔️ How to Start Your New Job Successfully: A serious look at how to stay sane and relaxed (but kick butt too!) as you start your new job. “I read through your entry strategy document and it’s pure gold.” Jess B.
✔️ Best Times to Post on Social Media:  A cheatsheet that shows you when the very best times are to post on Twitter, Insta, LinkedIn, TikTok, YouTube and Facebook, in order to maximize your posts and maintain a steady and effective digital presence. “With these tips and tricks, I understand how to use social media to my best advantage now!” Uly V.

Buy the book and discover what you have to do to prosper in today’s market.  Buy the downloadable WorkBook and discover how to do it! 

About M. Michelle Nadon

Michelle Nadon author of CareersAF!

We’ll teach you how to “Shepherd” your career!

About M. Michelle Nadon – Recruiting Specialist & Executive Career Coach

Michelle Nadon is known for her comprehensive knowledge of the media and entertainment industries. Since 2004, she has been the leading provider of recruitment and cutting-edge career coaching resources for the Canadian media and cultural sectors.

mediaINTELLIGENCE (mI) is renown for continuously evolving its career coaching resources and services to meet — and surpass — industry standards. Now in its 20th year, mI has undertaken recruiting assignments with all major Canadian networks. We’ve also worked with dozens of independent production houses and cultural organizations, and delivered proprietary career development training at many Canadian colleges and universities.

– Bruce Glawson, Co-Chair of It Gets Better Canada

Prior to founding mI, Michelle’s portfolio included managing policy and regulatory compliance with Bell Media.  She served as General & Operations Manager in two post-production houses. For five years, she worked in production with TVOntario’s English & French public broadcasting networks.  Earlier in her career, she worked with industry leader Nelvana on award-winning 2D and 3D animated series.

Michelle is fluently bilingual. She holds certificates in Advanced Blogging, Social Media Marketing, The Alliance Atlantis Banff Television Executive Program, and Queens’ University’s Executive Marketing Program. Michelle lives north of Toronto with her “Littles”, HEro & maRL, and spends all of her spare time, goodwill and company profits on animal rescue and animal advocacy through C4P Animal Rescue.

HEro & maRL academics!

Where Canadian media meets animal advocacy!