eStore: Side Hustle WorkBook

22 pages of information on how to set up your own small business c2025

“Using the approaches and tips in this book, I was able to confidently boil down what I wanted to do, and the steps I needed to take to get there!”
– Andrea H

Your Complete, “How to” Resource for Starting Your Own Successful Side Hustle in 2025!

$19.99

How To Start Your Own 2025 Side Hustle starts with a list of fundamental tasks to help you set up and manage your side hustle or small business. The workbook gives you a solid understanding of how to establish your brand, how to position and package your product and/or service, and how to communicate your value to the marketplace!

What You’ll Learn:

Business Concept & Planning: Who, What, When, Where, Why? Market Analysis & Planning, Legal Concerns, Business Administration
Bossing Management: How to stay hands on with your money, E-Commerce, Budgeting, Service Providers, Business Operations, Revenue Streams, Business Models, Funding
Business Development: Building your network, Lead Development, Building Market Channels, Client Outreach, Business Marketing & Conversion to Sale, Brand Management
Business Best Practices: Do’s and Don’ts for Small Business Entrepreneurs, Understanding & Managing “Calculated Risk”, Best Times to Post on Social Media

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All the Resources & Guidance You Need to Start Your Own Side Hustle in 2025!

Business concepts & planning

“If you’re just starting out, the How To Start Your Own 2024 Side Hustle Workbook does a great job of guiding you through the pivotal first steps to getting yourself set up and going.“

— Corrin Lewis, Writer/Editor

BUSINESS BEST PRACTICES

“I used the Workbook and followed the script step by step, to success. What surprised me was how fast and easy it was!”

— David Couture, Auditor

BUSINESS DEVELOPMENT

“The workbook has made such a difference in my confidence level! I have 100% more business acumen than I had before!“

— Linda K

BUSINESS BEST PRACTICES

“The Side Hustle Workbook is the perfect gift for a university or college grad.”

— Craig Colby, Executive Producer

With the Right Planning, You Can Launch a Side Hustle Properly – Right Out of the Gate!

About the Author

M. Michelle Nadon: Recruiting Specialist & Executive Career Coach

Michelle Nadon is known for her comprehensive knowledge of the media and entertainment industries. Since 2004, she has been the leading provider of recruitment and cutting-edge career coaching resources for the Canadian media and cultural sectors.

Career Check List 2023

Posted on December 29, 2021 by Mitch

Basic Career Check List for 2023

I always take advantage this season to review my basic career check list, and ensure I am career ready for the coming year… It really pays off to do an “end of year career check list”… Software and technology upgrades complete for desktop and mobile? Check. Computer and email files cleaned out? Check. Apps inventory complete and paired down? Check. Hard drive backed up? Check. Document and email files organized and ready to go for 2022? Check! Newsletters curated and updated to reflect your needs going forward? Check!

Perfect. You’re now ready to take your career check list the next level!

2022 Career Goals

Next Level Career Check List for 2023

Short, mid and long-term goals list? Check! Personal brand, resume and email signature upgraded and fit to pass artificial intelligence (AI) and applicant tracking systems (ATS)? Check! Library of “visuals” for social media? Check! Strategic, empowered approach to hidden job market? Check! Expanded/CURATED network of contacts? Check! Screening call/interview ready? Check! Ready to negotiate that raise? Check! Can you tell an employer exactly why you’re better than anyone else for that job (p.s…it’s all about your business case!)? DOUBLE CHECK!

GoalsReadiness2022

I got into the habit of doing year-end computer and marketing scrubs years ago! Cleaning out my computer and feeds, upgrading my software, and preparing my marketing tools really puts me in a confident spot, starting the new year. Everything feels fresh and organized — which leaves me open to creating new product, overhauling services, and generally putting my best foot forward professionally. I repeat: it feels really good but also, it’s massively empowering: a GREAT POSITION to be in, starting any new year.

I challenge you to do the same. It takes 3-4 days to get it all done, but it’s so.worth.it!

Set yourself (or a friend) up for professional success in 2022! Pay this forward and share on social, for a friend, colleague, classmate, employee, new grad, millennial, new immigrant, or anyone in your circle who is under/un-employed, and struggling to get greater career traction.

Careers AF! 2^nd Edition: https://amzn.to/3iHV1ne

Careers AF! 2022 WorkBook: https://www.mediaintelligence.ca/estore-career-tools/

Blog

The Big Picture on your Career Life Cycle

Posted on February 2, 2020 by Mitch

Where do you stand with your career life cycle?

Every career has a life cycle. Every industry has a life cycle. Every company has a life cycle.

Whatever your career plan, you first need to get an understanding of where you stand on the continuum. Are you entry level (1-5 years)? Are you mid-management level (5-10 yrs)? Senior management (10-15)? Executive level (15-20 years)? It’s really good to do a quick self-assessment and know how your skills and experience stack up.

To become a subject matter expert in any topic, you must spend 10K hours in it. Like, I have well over 10K hours in coaching, after having done it for 15 years.

Careers are an “arc”. Know where you stand on it. That’s the first step.

…read on… and tag your friends! Everyone needs career support these days!

Media

Boss your job search with WPBS Weekly: Inside the Stories

Sauga960 AM Interview with #BrianCrombiehour

Corporate Vision Media Innovation Award – Best Media Recruiting & Career Management Consultancy – Canada

Best Recruiting & Career Consultancy — Canada

Toronto Star: New year, new career? A recruiter’s tips for a pandemic job hunt on “This Matters” with Saba Eitizaz. https://open.spotify.com/episode/5bXNbDUFawbseVwDtneLZf

CJRU The Scope: CJRU sits down with Michelle Nadon on job hunting from home.

CKBJ London, Interview: Career Coach Michelle Nadon with Ken and Loreena.

Vibe 105 York University Article: “Careers AF!” The Book Every Millennial Needs To Read!

Toronto Metropolitan University Interview Clip: Jamie Mason, reporter with “The Scope”, interviews M. Michelle Nadon on what it takes to get a job in media these days.

Facebook interview with Stephanie Gosine from #askBRTV

Career Recourse with Craig Colby from Colbyvision

Humber Radio 96.6: Career activism interview with M. Michelle Nadon

CHCH Morning Live Interview: M. Michelle Nadon is featured on CHCH’s Morning Live with Bob Cowan, discussing all the changes to navigating careers c2020.

Thrive Global: Building Your Plan and Your Brand – Arianna Huffington’s Thrive Global Network featured article with Lisa MacDonald: Career Activism Interview

To sum up: M. Michelle Nadon, Author of: Careers AF!

…New rules, new tools, for the post-pandemic gig economy

Second Edition now on Amazon: https://amzn.to/3iHV1ne

Top-Standard Post-Pandemic Career Advice!

ITS A WHOLE NEW JOB WORLD OUT THERE!

Are you are a new grad trying to get a foot in the door? A millennial looking to move up the ladder? Are you a Gen-Xer seeking to reinvent? Or, a new immigrant trying to get a handle on the Canadian employment markets? …

Not only do the old rules not apply, but in many cases they don’t even exist anymore! As a result, no matter what your situation, you need to know the new rules and tools, and how to work them to your advantage. That’s why you need Careers AF! 2nd Edition!

Careers AF! 2nd Edition & its’ accompanying workbooks are ALL that you need for career success in 2025.

Amazon Reviews …

“A Lifeline!” “An Absolute Game Changer” “Speaks to the Heart” “Eye-Opening” “A First-Rate Fail-Proof Career Strategy” “The WorkBook is simply amazing“

– Karen Young, Program Coordinator & Professor, Humber Faculty of Media & Creative Arts

“Careers AF! should be your go-to gift for anyone graduating university/college to use as reference to navigate their career path.” -– Craig Colby, ColbyVision

– Craig Colby, Executive Producer, ColbyVision

IN EASY-TO-READ, CONVERSATIONAL LANGUAGE, CAREERS AF! 2nd Edition DELIVERS:

✔️ Valuable information you will use to assess specifically which jobs are a fit for you so you don’t waste time applying for a job you can’t get (or actually don’t want)

✔️ Easy Guidelines for writing up concrete goals, resumes, cover letters, bios, references, and even recommendations (in case someone is willing to recommend you but wants you to draft the actual letter)

✔️ Completely current intel on how to effectively make platforms like LinkedIn, X, Instagram, TikTok, YouTube & Facebook really work for you

✔️ Insightful techniques for preparing yourself mentally and emotionally for job search

✔️ Insider insights into how to “master the interview” (along with “the biggest mistakes people make in interviews” — so you can avoid them!)

✔️ Clear advice on how to ask for the salary you want and negotiate a solid $ deal

✔️ Real inspiration “Killer APP Alerts” and real-time encouragement “Mindset Alerts” to actually do the things that will position you at the top of the list when you apply

If you’re in the job market, max out your efforts and avoid potential discouragement: In other words, set yourself up for success with the knowledge and experience, tips and insider secrets imparted in every page of CAREERS AF!

Special thanks to Alisyn Camerota, Anchor, CNN, and journalist role-model par excellence!

This is the book for creating the career YOU want, on YOUR terms!

Get your copy today!

Career Planning

Are you serious about getting a better job — or changing your career entirely?

If you feel you are destined for a greater path, you’ve come to the right place!

– Chelsea Grewar, Business Affairs Specialist

DIY RESOURCES: CAREERS AF! BOOK & SELF-HELP WORKBOOK

Ideal for self-motivators who can benefit from guidance in how to create a career action plan, and develop the tools to execute that plan! Investing $20 in yourself, and reading Careers AF! 2nd Edition will substantially change your mindset, and how you approach your career.

The book is full of intel on WHAT you need to know to successfully manage the post-pandemic gig-economy. To accompany the book, priced at $20, the 2025 DIY WorkBook offers 22 pages of templates that show you exactly how to create AI-friendly resumes and cover email/letters, how to write your own Bio, how to write up (and leverage!) your references, etc. The book & workbook are all self-starters need to take it from there! (Click on Workbook link above for full menu.)

Mission critical resources to manage your career, c2025!

RESUME & COVER LETTER REVIEWS | EDITS | FEEDBACK

Recruiters and AI/ATS systems are designed specifically to “screen candidates OUT.” That is their purpose. Our best practices show you how to get yourself “screened IN” — and just how easy it can be, when you know how to do it!

Job seekers at all levels can get one-on-one coaching support to enhance your personal brand by reviewing your resume and cover email/letter, and provide substantive feedback to help you get past AI/ATS systems, and get yourself screened INTO a hiring process. $150/hour. Request a resume/cover letter review here via email.

– Robyn Laliberté, Producer | Professor

*GOLD STANDARD INDIVIDUALLY TAILORED CAREER COACHING PACKAGE

We also provide end-to-end personalized coaching that virtually guarantees you get to the place you’ve probably only dreamed about until now. We help you identify exactly what you want, and how to address “your positioning.”

We’ll help you develop a practical plan and schedule for achieving your goals. Then, we strengthen your marketing — AKA “your packaging.” Together, we’ll develop a bonafide strategy to put you in control of the entire job search process so you can meet every situation along the way with calm, cool confidence. We provide individualized, tailored strategic advice for each job search scenario to compel the favourable attention of decision-makers, and teach you how to make your “business case” — at the right times, for the right reasons.

Finally, we prep you with best practices for mastering the interview & hire negotiations to help you stand out from your peers. This puts you on solid footing for your employment negotiations. We also help you manage your on-boarding successfully in a new job, so that you strategically earn that first year salary increase!

CONCLUSION

Consider how a few hours of your life can prevent months (and even years) of experimentation! The gold standard package includes a total of 3 x 1.5 hour sessions, $175 each, and includes a free copy of Careers AF! 2nd Edition, and the DIY 2025 Careers AF WorkBook. Request your personalized coaching package here.

eStore: DIY 2025 CareersAF! Workbook

22 pages of up-to-date 22 x c2025 templates to successfully manage your career!

“Formalizing my career plan showed me that my goals were achievable — all that I had to do was to be systematic about pursuing them.”
– Gloria YK

Your Complete,”How-To” Resource for Marketing Yourself in the Hyper-Competitive Pandemic Era

$19.99

The DIY 2025 Careers AF! Workbook was created to provide a step-by-step guide with everything you need for getting that new job you’ve been dreaming about, reinventing yourself, or, starting a new business.

What You’ll Learn:

How to Organize Your Career or Business Goals
How to Build Your Professional Brand
How to Create an “AI-friendly” Resume
How to Write a Formal Cover Letter/Email
How To Write Your Bio
How To Write a Recommendation
How To Write Up Your References
Are You Shortlist-able?
How to Track Your Job Search or Business Leads
How to Start Your New Job Successfully
The Best Times to Post on Social Media

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Don’t Take Our Word For It

Read What People Have to Say About the DIY Career Workbook

Are You Shortlist-able?

“I had no idea how important it is to self-screen for jobs. As a result, I’m now getting call backs!“

– Noel N

How to Write a Formal Cover Letter

“My recruiter told me this was the best cover letter she’d ever seen!”“

– Sophie M

Job Search Tracking

“The job search spreadsheet blew my mind.“

– Derek B

Start Your New Job Successfully

“I read through your entry strategy document and it’s pure gold.“

– Jess B

Professional Branding

“Learning about the marketing side of things is just as important as the content side — I wish I’d learned this much earlier.“

– Jacky H

How To Write Your Bio

“Above all, my marketing tools are SO much more professional and sophisticated now.“

– Linda K

Best Times to Post on Social Media:

“With these tips and tricks, I understand how to use social media to my best advantage now!“

– Uly V

Ready to create the career YOU want, on YOUR terms?

About the Author

M. Michelle Nadon: Recruiting Specialist & Executive Career Coach

About M. Michelle Nadon

We’ll teach you how to “Shepherd” your career!

About M. Michelle Nadon – Recruiting Specialist & Executive Career Coach

mediaINTELLIGENCE (mI) is renown for continuously evolving its career coaching resources and services to meet — and surpass — industry standards. Now in its 21st year, mI has undertaken recruiting assignments with all major Canadian networks. We’ve also worked with dozens of independent production houses and cultural organizations, and delivered proprietary career development training at many Canadian colleges and universities.

– Bruce Glawson, Co-Chair of It Gets Better Canada

Prior to founding mI, Michelle’s portfolio included managing policy and regulatory compliance with Bell Media. She served as General & Operations Manager in two post-production houses. For five years, she worked in production with TVOntario’s English & French public broadcasting networks. Earlier in her career, she worked with industry leader Nelvana on award-winning 2D and 3D animated series.

Michelle is fluently bilingual. She holds certificates in Advanced Blogging, Social Media Marketing, The Alliance Atlantis Banff Television Executive Program, and Queens’ University’s Executive Marketing Program. She also has certification from Ashworth College, GA, USA as a veterinary assistant (2015). Michelle lives north of Toronto and spends all of her spare time, goodwill and company profits on animal rescue and animal advocacy through C4P Animal Rescue.

Where Canadian media meets animal advocacy!