Career management is complicated. Or, is it? Yes, it can be overwhelming to try to manage your career goals. But is it impossible? No, it is not!
Now, some would argue that the future’s actually unmanageable. But here’s me to say, that really, it just not as complicated as you think! There are three aspects of your career that you should focus on at all times:
Step 1: Goals — you need to get them out of your head, and write them down. ANNUALLY.
Step 2: You need to bring all of your marketing tools up to speed ANNUALLY (read: resume, Bio, references, social media profiles, email signature, voice mail signature, cover letters, visuals — visuals are critical — get photos of you in your work environment, out at industry events, at conferences, networking events, create memes, get a screen capture of a Zoom call that you are hosting…) ANY and all visuals will serve!
Step 3: Job search. Let’s unpack that puppy: you need to do job search research. In other words, track companies, track their mandates, track any departmental stakeholders you wish to connect with, build a “business case” (see Careers AF! for instructions), and plot a simple series of “marketing touchdowns” with stakeholders in those companies. It takes more than one try to get a company’s attention! So think about your initial outreach to any given stakeholder, at any given company, and then put some thought into a) what you’ll do if they respond; and b) what you’ll do NEXT if they don’t!
That’s it!!! Do your “career homework”: Goals. Marketing Tools. Job Search strategy. If you take care of these three small steps on an annual basis, your career will take care of itself!
That is all — for now! Stay posted. I have a LOT more to say on this subject in upcoming YouTube vlogs for “Career Activism 2021” series.
Stay tuned. It’s not THAT complicated, and there is a LOT you can do, to manage your career!