eStore Small Business WorkBook

If you’re thinking about building your own business, Smart Start is your complete, downloadable “go-to” resource to set your new business up for success!

SmartStart: How to Build Your Own Small Business

All the resources and guidance you need to start your own small business in 2024!


Smart Start: How To Build Your Own Small Business starts with a list of fundamental tasks to set up and manage your small business. The WorkBook gives you a solid understanding of how to establish your brand, and how to position and package your product and/or service…and learn how to communicate your value to the marketplace!

Smart Start also shows you how to develop business channels/leads, and manage business development cycles. Finally, it teaches you how to use the power of the internet to market your new venture, and how to land crucial meetings with clients and therefore convert them to a sale!  Scroll down to see what “everything” looks like in the Smart Start WorkBook menu! For an in-depth look, check out Careers AF!

“Using the approaches and tips in Smart Start, I was able to confidently boil down what I wanted to do, and the steps I needed to take to get there!” – Andrea H

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Business Concept & Planning: Who, What, When, Where, Why? Market Analysis & Planning, Legal Concerns, Business Administration

Bossing Management: How to stay hands on with your money, E-Comm, Budgeting, Service Providers, Business Operations, Revenue Streams, Business Models, Funding

Business Development: Building your network, Lead Development, Building Market Channels, Client Outreach, Business Marketing & Conversion to Sale, Brand Management

Business Best Practices: Do’s and Don’ts for Small Business Entrepreneurs, Understanding & Managing “Calculated Risk”, Best Times to Post on Social Media

“Smart Start has made such a difference in my confidence level! I have 100% more business acumen than I had before!” — Linda K

Build Your Own Small Business

With the right planning, you can launch a small business strongly and properly — out of the gate!


Post-Pandemic Job Seekers & Aspiring Entrepreneurs

Post-pandemic job seekers and aspiring entrepreneurs who are unsure how to navigate the new normal for employment and financial security — this post is for you!

This year, I took stock of the multitude of changes that have taken place with respect to seeking purposeful and gainful employment post-pandemic. As a result, I decided to publish a second edition of Careers AF! …new rules, new tools for the post-pandemic gig economy …Good call!

There are two core areas of content that I felt important to include. First, a new, fulsome chapter on post-pandemic best practices for job search.  …And second, a full new chapter on how to start your own small business. The second edition has been re-edited specifically for:

  • New grads/Gens Z&A/Recent Alumni — looking to get a foot in the door
  • Gens X & Y — looking to move up the corporate ladder
  • Boomers — shifting out of staff jobs into freelance or consultancy roles
  • New Immigrants — seeking the all-important Canadian experience that will give them a toe hold in the labour markets.
Available now

Available in hardcover, softcover, and E-book on

Read Up On Employment Survival c2022!

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