Take your goals to the next level!

When was the last time you took the chance to write yourself up a new wish list? Career wise, and also personally, you owe it to yourself to own what you actually want (…not what you think the world wants of you). You’ll be amazed if you just sit down and get centered with yourself, and make some notes on what tracks you might like to pursue for the next year, or handful of years, for your life. You have to give it just the time it takes to write it up (an hour?) and you’ll be off to a strong start because the minute you start writing them down, you are starting to deliver a much more targeted message.


Now, let’s “crunch” your goals… Print up your list, get a coloured marker and make some notes. For each item you’ve written down, do three things:

  • Determine on a scale of 1-10, how much/how badly you want each particular item. You can have as many 10s, 9s, 8s, 7s, etc., as you want. It’s up to you to assign a “weight” (read: priority) to each item.
  • Once you’ve done this, go through your list again, and assign/give each goal a short-term, mid-term, or longer-term status.
  • Then, review your list one last time, and determine what your timelines are for the short, mid, and long-term. BTW, only you can determine what short, mid and long-term mean. It’s your list…not your mother’s list, not your partner’s list … Do yourself and your list proud. You’ll end up with a “chart” that will look something like this:

Short Term (6 months)    

Update resume (10)

Start new job search (6)

Get job in X doing Y (9)

Increase contacts (7)


Mid-Term (2017-2019)

Take X course (9)

Write a Blog (10)

Network (7)

Complete all marketing materials for career (10)


Long-Term (2020+)

Financial stability (10)

Travel (7)

Start a business in X (7)

Volunteer in X (6)


Pro Tip 1: My goals chart is pinned to the wall at eye level, just over my computer. At the beginning of each and every week, I take items from my short, mid and long-term goals and I schedule them into my calendar.

Mondays through Wednesdays are great job search/business development days, because everyone’s on the job, paying attention, actively doing business. By Thursday, people are in the thick of it, and starting to burn out. Typically on Fridays, people are “checked out”. So I always do the heavy lifting on my career/business Monday through Wednesday. And because I know that on Thursdays people are starting to loose steam, I don’t try to do business/lead development on those days. I reserve Thursdays for creative development, like blogging, or working on product or working on my marketing pieces. Fridays are more of a “social” day in nature, so I reserve Fridays for networking, when people are happy to take a call or a coffee or lunch meeting…or, I take care of administrative tasks.

Pro Tip 2: Every year, religiously, on my birthday, I take the day to write up and crunch my new goals. And by scheduling my goals into my calendar every single week, I usually get them all done in a year!

Next week, we’ll start in on best practices for all the marketing materials you need for your career, from business cards to resumes, social media profiles, the whole package!

Keep doing your homework! Crunch those goals! And come back next week.

In the spirit of helping spread the good news that careers are actually “manageable” please re-post this blog and “tag a friend or colleague” in need. Any and all, who take the time to care about others and share this blog, will be put into a draw for the end of the summer. Winner will receive customized, weekly mentoring from me, from September to the end of 2017…

Carve out your lunch hour every Friday this summer from 12:00-1:00 PM EST for a solid read on career best practices, and I promise by Fall, you’ll start to get some real traction on what’s important to you.

Share and tag a friend or colleague in need.


“Ask me anything” …add your questions to the comments on our Facebook or, shoot me an email with your questions: nadon@mediaintelligence.ca. I’ll be sure to respond.


Welcome to the mediaINTELLIGENCE.ca Summer 2017 Career Blog!

Join us each Friday this summer as we take a serious look at all career issues, stem to stern. We’re going to start at the beginning, establishing, scheduling and prioritizing goals, and review best practices for building and managing your personal brand. Then, we’ll move into job search “research” and job search “strategy”, including exploring companies you want to work with by looking at their mandate; figuring out who, let alone how, to approach the hiring manager with confidence; and build a “business case” for you joining the company. We’ll cover how to plan “marketing touchdowns” to get you in front of the right team, at the right time, for the right reasons, and take you from the dreaded “stranger status” to “known and respected entity”….

It is so do-able! And it is not rocket science. The trick lies in your (sustained) attention, and doing your homework. Note: in my experience, the biggest problem I see when it comes to careers is that people will just not focus and start making a plan — and it shows. Or… they do it in fits and starts (usually with their backs against the wall), instead of concertedly working through the steps to manage their brand and message, on a consistent basis.

The good news: I may be the only person to ever tell you that careers (read: all goals) are absolutely, completely achievable. Most people throw stuff at the wall all their life, and hope that something sticks. When you use that approach, your career is actually managing you. We need to turn this around, and put the power back in your hands.

Most job seekers turn to friends, peers or family for advice. Despite having your best interests at heart these well-meaning folk are not trained to help you self-actualize and very few of them know about the new rules, let alone, new tools… We’re looking for you to make more “truly informed” decisions, enhance your brand, and get you moving forward with confidence. And it doesn’t matter what age or stage you are at.

Please hear me when I say there is more opportunity out there than you can possibly imagine. The world is in a sorry state. There’s untold ways and places for you to apply your unique skills, knowledge and passion. Think about it: if there is a problem in (any) business, it follows that there’s a business imperative to be solved, and an accompanying job (or role) to be had solving it. And yes, dammit, you’re allowed. Not only are you allowed to participate and shine in these new businesses, but you’ll actually be welcomed! Imagine that! You’ll be welcomed because you’ll have done your homework, and that will resonate quite positively (read: confidence) with decision-makers.

BTW, don’t feel alone — everyone is struggling in this hyper-competitive market. In the spirit of helping spread the good news that careers are actually manageable, please re-post this blog and “tag a friend or colleague” in need. Any and all, who take the time to care about others and share this blog, will be put into a draw for the end of the summer. Winner will receive customized, ongoing, concerted, structured (weekly) mentoring from me, from September to the end of 2017.

Now, to our “homework”… Let’s roll up our sleeves and get started. Leave your regular desk and regular thinking behind, grab your desktop, and go somewhere inspirational … A church? A bar? A park? (or anything in between) …and do this exercise: http://www.mediaintelligence.ca/career-goals-exercise/

You owe it to yourself. Start at the beginning by writing down what you want for yourself, not what you think the world wants of you. Don’t waste any more time feeling around in the dark. Get serious for an hour and write down all the things you want, both professionally and personally. Let’s learn to take a leadership position on our wants and needs, and by doing so, we’ll make your professional reality more targeted, fulfilling and gainful.

Next week, we’ll take your goals to the next level. You’ll learn to “crunch/do the analysis” on them, and we’ll discuss how to prioritize and schedule your goals into your week, week over week. You’ll be off to a strong start, and will be delivering a much more targeted message. It’s nowhere near as hard as you think.

Carve out your lunch hour every Friday 12:00-1:00 PM EST for a solid read on career best practices, and I promise by Fall, you’ll be 100% reinvented, repackaged, re-energized, empowered to outshine your peers, and start to get some real traction, on what’s important to you.

Just do your homework. Get out your real wish list and have some fun with it.

Come back next week.

Re-post, or share and tag a friend or colleague in need if you’re on Facebook.

“Ask me anything” …Add your questions to the comments on our Facebook posts …I’ll be sure to respond:




mI Summer Career Bootcamp Starts June 9th!

Feeling stuck in your career? Need a foot in the door? Looking to change things up, but don’t know where to start? We’re launching a Career Bootcamp on our Facebook page on Friday, June 9th, 12:00-1:00 PM

Each Friday throughout this summer, we’ll be covering careers from ground zero:  taking stock of where you’re at and what you want to do, building your personal brand and re-inventing yourself in print/online…soft and hard skills, knowledge equity (my personal fave!), ongoing training needs / digital currency…

…We’ll cover industry trends, job markets, lead development … how to plan those critical “marketing touchdowns” with hiring managers, that take you from (that oh-so-painful) stranger status, to known and trusted colleague (aka “you’re hired”)…
We’ll teach you how to master the interview, and how to establish and negotiate your salary range and deal points with realistic goals that address your individual $ needs and wants. And you’ll  learn how to start a new gig successfully, a/o help you flesh out and plan that business idea you’ve always wanted to launch…
mI’s downloadable career resources have all kinds of “do-it-yourself” templates and guides, for job seekers and for freelance/entrepreneurs:
In honour of all graduates this season, we are offering a 20% discount from now to June 30th, for two of our best sellers: Career Activism (promo code MIACTIVISM2017) and SmartStart (promo code MISTART2017)
Join us for our upcoming Friday Facebook Career Bootcamp – and tell your friends!
Bootcamp launches next Friday, June 9th, 12:00 PM
Online “Ask Me Anything” Facebook forum 12-1:00 PM. 

Where do you stand with your career?

Every career has a life cycle. Every industry has a life cycle. Every company has a life cycle. 

Whatever your career plan, the first place to start is understanding where you stand on the continuum. Are you entry level (1-5 years)? Are you mid-management level (5-10 yrs)? Senior management (10-15)? Executive level (15-20 years)?  It’s really good to do a quick self-assessment and know how your skills and experience stack up.

To become a subject matter expert in any topic, you must spend 10K hours in it. Like, I have well over 10K hours in coaching, after having done it for 15 years.

Careers are an “arc”. Know where you stand in it. That’s the first step.

…read on… and tell your friends! Everyone needs career support these days!